03Monthly
SEO & Performance Marketing
Search programmes that compound authority over time.
- 60 keywords
- Link building
- Performance analytics
$376.20Add to cart
Details§ Work · Case 03
Search architecture for an ambitious Nigerian brand.
A trusted name that search engines barely knew, and the structure that put its products where buyers look.
01
Client
A Nigerian e-commerce brand
02
Service
SEO & Performance Marketing
03
Timeframe
Nine months
§ 01 · The challenge
The brand was respected offline, but most of its search traffic came from people already typing its name. Category pages were thin, and the site structure buried the products shoppers were actually searching for.
§ 02 · The approach
Four stages, one structure.
01
Strategy
We mapped 60 priority keywords into clusters, giving each cluster one page that owned it.
02
Production
We rewrote the category pages and published a supporting guide for every cluster.
03
Placement
A clean URL structure, deliberate internal links and a steady link-building programme with relevant publishers.
04
Measurement
A monthly dashboard tracked rankings, organic revenue and page-level conversion.
§ 03 · The result
What changed.
37/60
Keywords on page one
Priority terms ranking on the first page of results by the end of the programme.
2.4×
Organic traffic
Visits from unbranded search, compared with the start of the engagement.
46%
More organic revenue
Growth in revenue from search visitors as category pages began to convert.
§ 04 · Work like this