04Monthly
Founder Voice & Thought Leadership
Turn a founder’s voice into a revenue channel.
- Op-eds and long-form articles
- Social posts in the founder’s voice
- Voice and positioning guide
$389.50Add to cart
Details§ Work · Case 02
How a founder voice became a revenue channel.
A founder with real expertise and a quiet feed, and the six months it took to turn opinions into pipeline.
01
Client
A fintech start-up founder
02
Service
Founder Voice & Thought Leadership
03
Timeframe
Six months
§ 01 · The challenge
The founder had strong views and genuine expertise but posted rarely, and what did go out read like the company brochure. Prospects knew the product but not the person behind it.
§ 02 · The approach
Four stages, one voice.
01
Strategy
We chose three themes the founder could own and wrote a voice guide from recorded conversations.
02
Production
Each month: two long-form articles and a dozen short posts, drafted in the founder’s voice and approved in one weekly session.
03
Placement
Articles went on the company site and LinkedIn. Short posts ran on LinkedIn and X on a steady rhythm.
04
Measurement
We tracked enquiries and demo requests that cited the founder’s content, not just likes and views.
§ 03 · The result
What changed.
4×
Inbound enquiries
Monthly enquiries by the end of the period, compared with the start.
27%
Of new pipeline
The share of new opportunities that traced back to founder content.
2.1×
Audience growth
Growth in the founder’s relevant following, mostly from the target market.
§ 04 · Work like this